P3
Target Audience
The target audience for my designs are ages 16-25. This is because it is the same age range this type of music is listened to by. Genders would be mainly boys but can easily be targeted towards both genders. Their interests will be listening to music, and the production of music. They would also be interested in artists like J.Cole and SZA as they are the same R&B music style. Their spending power will be around £350 a month, and they would work in either retail or the restaurant industry.
Rationale
The reason my designs fit this category because of how the style is fairly similar to the previous designs by Frank Ocean. It is similar to his other albums in a number of ways. The bright orange used can be referenced back to his older album 'Channel Orange', where I used the same shade of orange to colour in the car. He has also used a similar car in his previous album 'Nostalgia', and the same colour motorcycle in the album cover for 'unreleased MISC. The typography is also similar to his as he tends to use a different font for both the title and his name. I think the way it looks visually would appeal to males more because of the car and the dark bold colours. A lot of album covers include cars, especially of this type, and Ocean is known for being interested in these old types of cars as well as bright bold colours like orange and green. The typeface of my designs are fairly small and bright, which older adults may find difficult to read, which is why it would work better for younger audiences.
Survey Results
Primary Target Audience Survey
Which design looks aimed at the secondary target audience?
Why?
- Because it doesn't feature prominent primary colours that are generally associated with younger people.
- the colours give off a more mature vibe and feeling.
- Because it has bold colours and catches the eye
- Less colourful and font is easier to read
- The simple colours and fonts are easier to read.
Which tshirt would an older audience be more attracted to?
Why?
- Because it is clearer to see
- the shirt and design is more simple than the other one, therefore an older audience would like that more.
- Because it's simple and doesn't have too much going on
- Looks similar to what older people wear, with the logo on the chest. Also the grey top is more aimed
towards older audiences than black.
- It seems like something more older people would wear.
What age and gender would this poster appeal to?
- 20-30 year old males.
- young men aged 14-25
- 16 and over for males
- 18-25 males
- ages 25+ male
Does the colour scheme suit the audience? If not, why?
- I'm not sure.
- it fits the target audience as it is simple but stands out and gets the point across.
- Yes it does but maybe add another colour to make it stand out more
- Its quite minimalistic which maybe suits younger audiences more, and the font is also quite modern.
The general design is more suited for older audiences than the other one though.
- yes it does because it is modern and simple which makes it clear to read.
Secondary Target Audience Survey
5) Overall, do you think these designs represent the album and promote them well? What would you change? (1 skipped)
- I think that these designs represent and promote the artist well, but to improve the designs I would change the matte of the car to be slightly less shiny as it attracts away from the main focus of the image.
- I think these designs represent the album very well. I would personally make the poster relate more to the first design by adding in the colours from the first design.
- Yes, because they are all related and feature the title and the artist.
- Yes as they all promote the new album for the artist.
- Yes and I wouldn't change anything.
The target audience for my designs are ages 16-25. This is because it is the same age range this type of music is listened to by. Genders would be mainly boys but can easily be targeted towards both genders. Their interests will be listening to music, and the production of music. They would also be interested in artists like J.Cole and SZA as they are the same R&B music style. Their spending power will be around £350 a month, and they would work in either retail or the restaurant industry.
Rationale
The reason my designs fit this category because of how the style is fairly similar to the previous designs by Frank Ocean. It is similar to his other albums in a number of ways. The bright orange used can be referenced back to his older album 'Channel Orange', where I used the same shade of orange to colour in the car. He has also used a similar car in his previous album 'Nostalgia', and the same colour motorcycle in the album cover for 'unreleased MISC. The typography is also similar to his as he tends to use a different font for both the title and his name. I think the way it looks visually would appeal to males more because of the car and the dark bold colours. A lot of album covers include cars, especially of this type, and Ocean is known for being interested in these old types of cars as well as bright bold colours like orange and green. The typeface of my designs are fairly small and bright, which older adults may find difficult to read, which is why it would work better for younger audiences.
Survey Results
Primary Target Audience Survey
Which design looks aimed at the secondary target audience?
Why?
- Because it doesn't feature prominent primary colours that are generally associated with younger people.
- the colours give off a more mature vibe and feeling.
- Because it has bold colours and catches the eye
- Less colourful and font is easier to read
- The simple colours and fonts are easier to read.
Which tshirt would an older audience be more attracted to?
Why?
- Because it is clearer to see
- the shirt and design is more simple than the other one, therefore an older audience would like that more.
- Because it's simple and doesn't have too much going on
- Looks similar to what older people wear, with the logo on the chest. Also the grey top is more aimed
towards older audiences than black.
- It seems like something more older people would wear.
What age and gender would this poster appeal to?
- 20-30 year old males.
- young men aged 14-25
- 16 and over for males
- 18-25 males
- ages 25+ male
Does the colour scheme suit the audience? If not, why?
- I'm not sure.
- it fits the target audience as it is simple but stands out and gets the point across.
- Yes it does but maybe add another colour to make it stand out more
- Its quite minimalistic which maybe suits younger audiences more, and the font is also quite modern.
The general design is more suited for older audiences than the other one though.
- yes it does because it is modern and simple which makes it clear to read.
Secondary Target Audience Survey
5) Overall, do you think these designs represent the album and promote them well? What would you change? (1 skipped)
- I think that these designs represent and promote the artist well, but to improve the designs I would change the matte of the car to be slightly less shiny as it attracts away from the main focus of the image.
- I think these designs represent the album very well. I would personally make the poster relate more to the first design by adding in the colours from the first design.
- Yes, because they are all related and feature the title and the artist.
- Yes as they all promote the new album for the artist.
- Yes and I wouldn't change anything.
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